Former Bridge, Beach & Co., Revisited

I’ve looked at the massive Bridge, Beach & Co. factory on North Union Boulevard twice before, once in August of 2014 and then again in November of 2018.

It seems to stretch onto blocks on both sides of Brown Avenue and terminates on the west side of Geraldine Avenue.

The Sanborn Map from 1920 shows just how massive the plant was, and how we can see what each of the buildings had a different function. The brown color is reinforced concrete, illustrating improved construction and safety building practices.

Sanborn Fire Insurance Maps, April 1920, Plate 61

This aerial photograph from the 1930s also shows why they moved out here: lots of wide open space. I often hear criticism of major corporations moving out to the suburbs in the post-World War II era, but in reality, it was often for practical reasons.

Aerial Photograph of Bridge and Beach Co., St. Louis County Open Government, 1937

New manufacturing practices, whether for massive new automobile assembly lines or whatnot, required huge swaths of open land, and as we can see was already happening in the first decades of the Twentieth Century in the City of St. Louis, factory owners needed more room that crowded neighborhoods in the heart of the region could not provide.

As mentioned before, judging from the architecture, the buildings south of Brown Avenue seem to also be part of the complex.

These clearly seem to be loading docks; while there are excellent rail connections, note how much space is given to truck access (the garage doors have been bricked up). The Twentieth Century was definitely here with its increased emphasis on the automobile.

I wonder if those roundels once held the company’s logo.

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