I don’t know how I found out about the giant North County subdivision of Wedgwood, but I did, and it’s a fascinating story. Located on either side of New Halls Ferry Road just north of Lindbergh Boulevard, it is surrounded by Florissant on the north, south and west sides but is still in unincorporated St. Louis County.

Opening in late 1963, these two aerial photographs, above in 1955 and below in 1970, demonstrate just how quickly northern St. Louis County was changing. What was once farmland had been swept away.

Alfred H. Mayer, who also developed Paddock Hills that was a subject of a post back in August of 2023, was the builder.

Huge advertisements in the Globe-Democrat listed all of the new amenities that homebuyers could expect in the development.

Ranch homes dominated, and the street grid, if you could call it that, was winding with streets that turned back on each other. As has been written before, the streets were designed that way to confuse outsiders who were not welcome in the subdivision.

The neighborhood is also haunted by the presence of Coldwater Creek, which snakes around the northern border of the community.

As was common in the post-war building boom, there was a certain number of models, and they were often built right next to each other.

The subdivision, on both sides of New Halls Ferry, has 1,206 houses.

The developer had ideal interior photographed, so we also have an idea of what the style and decor would have looked like, as well.

The subdivision has an active neighborhood association, as well.