Update: The Target closed on August 20, 2016; there is a high vacancy in the rest of the shopping center.
It’s hard to believe that this generic strip mall stands on the grounds of what was once an architecturally fascinating example of 1950’s commercialism. I had never heard of Northland Shopping Center when I was growing up in St. Louis, but I learned of the mall from Dead Malls several years ago. There is much documentation of what was once on the site at Built St. Louis and B.E.L.T.
I wish I could have seen this center before it was torn down, but I was living out of town at the time of its destruction. In fairness, the occupancy rate of the new shopping center seems close to 100%, which honestly was more than could be said about the old center. Would a new re-branding and renovation of the old center have encouraged new tenants? We will never know.