The ten story Westmoreland Apartments date to 1922, when they were constructed as the Gatesworth Apartment Hotel, designed by the famous Preston J. Bradshaw.
Built around the same time as a number of other apartment towers around St. Louis in the central corridor, as well as major thoroughfares such as Grand, these buildings represented a new movement in architecture in the city.
Much of the city is still relatively low-slung, with few tall buildings compared to other major cities of the same size in the early Twentieth Century.
The ornamentation is definitely Beaux-Arts in style, and this lavish, ornamental style was perfect the for the well-to-do residents increasingly living along major streetcar lines.